The Message of Media Changes

McLuan tried to tell us that the 'Medium IS the Message', with new technology, that changes.

As the Medium changes, so does the message.

Example 1: When CD's began replacing records, it became apparent that part of the audio spectrum (like the high end) was lost. Gone.

Example 2: With storage compression, another layer of fidelity was lost. Gone.

Example 3: Video Ipods and PSP Videos (MP4 format) may have a higher HD rated output but the small screens can only approximate this detail. Again gone.

The Medium, which will soon be Cell-Phone-Ipod-Pocket PC devices, with give us only a subset of the message. A reader's digest of the story.

Shorter attention spans, short bite-size messages and soon a one-dimensional consciousness living in a one dimensional Virtual World.

The bee flits from flower to flower while the rest of reality is a soft blur.